Visual and spatial design for a five-star experience park

Action Stadium brand identity by BOND

Action Stadium

Visual and spatial design for a five-star experience park


Action Stadium is a five star experience park with gamified activities. The first of the many Action Stadiums, opens in UK. BOND did the holistic experience design including spatial and visual design for the concept.

The park combines digital and physical experiences, with a mission to keep the human race active and happy. This mission worked as the guideline for the spatial design as well. The interior design was aimed to active visitors and this applies also to both font and colour choices. Environmental friendliness was a big factor in the choice of materials. In addition to various different interactive playing fields, the area consists of two different styled restaurants where the grown-ups can relax while the young ones play around the park.

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Action Stadium


Brand strategy

Brand architecture

Brand identity

Logo design

Motion graphics

Art direction

Graphic design

Web design


Action Park

Action Stadium