New lifestyle brand in collaboration with S Group (SOK) and Antti Tuisku.
New lifestyle brand in collaboration with S Group and Antti Tuisku
FULL CASE COMING!
For more than a year BOND has been working with S Group (SOK), the biggest retail provider in Finland, and its cooperative hypermarket Prisma, in close collaboration with Antti Tuisku to bring to life his new lifestyle brand Antti Tapani. Antti Tuisku is undeniably the biggest pop star in Finland.
It’s been a long ride, from the very first strategic plans, building the brand’s visual expression, behaviour and verbal identity, to envisioning future fashion trends and designing all the clothing items with tons of technical details and street ready styles, and then finally presenting it all with a national launch campaign under the tagline and philosophy “GREAT WAS NEVER NORMAL” including planning and execution of film production, outdoor, social channels, digital and print.
Photography: Juha Mustonen
Styling: Sofia Oksanen
Makeup & Hair: Jenny Jansson & Miika Kemppainen
S Group (SOK)