The identity had to also work as a marketing campaign.
The starting point was more than challenging, since Balticbest had no awareness outside the region. And the usual story of having great ambitions, yet no budget to match, alongside a crazy schedule. Because of these restrictions, the identity itself needed to be bigger than just an identity, functioning as a marketing campaign too. But as quite often, challenges and limitations can also help distill ideas to their purest form, which is exactly what happened. Consequently we made Balticbest bbolder than ever, creating a brand new, copy driven platform that is simple yet powerful.