Bellwether Coffee, the first all electric, sustainable coffee roasting system company, came to Bond to renew their website for the purpose highlighting new products and services, as well as supporting the growth of their clientele. Bond provided a purposeful, airy design that married the client’s marketing needs while providing components with clear intentions from driving to purchase to sharing expertise.
As with all new products and offerings, storytelling is based on authentic and compelling video content and photography. This includes CGI-enhanced videos to highlight the product and interviews with real customers sharing their experiences with the brand.
Bond collaborated closely with the client to storyboard, film, edit, and finalise all website content, aligning with the future direction of the brand and ensuring authenticity and originality.
Mobile first and ease of use. Of course today, a successful site must be fully responsive and provide an equally good experience on mobile, tablet, laptop ‑and desktop screens, aiming for high insight scores in the 90s for improved visibility and ratings.
Another challenge addressed was enabling the client to effortlessly update content as needed. This was achieved by building reusable components, allowing the site to easily adapt for different purposes such as highlighting events, featuring new products, or refreshing content.
The project involved a seamless integration with HubSpot, enabling customised form creation and data delivery to the client's HubSpot CRM. Additionally, an integration between HubSpot and Calendly facilitated booking meetings based on customer location and sales cycle stage.
Modal forms were implemented to target both new and returning customers with tailored messaging. The website is hosted on Gatsby Cloud, ensuring exceptionally fast user experience and adaptability.
The opportunity:
Successfully launching a new product and value proposition to attract new audiences.
The brand:
Creating the digital platform to elevate the brand and product launch.
The result:
Renewed engagement and sales revenue, driven from a compelling product proposition and website.
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