An immersive VR experience, “THE FLY”
Alongside the designs, British Airways developed Fly — one-of-a-kind, full motion, virtual reality experience charting the history of flying and looking forward to the future. Fly enabled visitors to become a time-travelling pilot, from the earliest imaginings of Leonard da Vinci and his ornithopter, to the Wright Brothers’ success on Kitty Beach, to that first inaugural passenger flight to Paris. Users could experience the Concorde, the brand new A350 and the imagined flight of the future.
Picture This Productions – VR Creative and Lead Production House
Novelab – VR Development
Moco FX – Motion Platform
OWidgets – Multisensory Production