Logo fit for an icon.

Eero Aarnio Originals

Logo fit for an icon

Eero Aarnio is the designer and innovator behind some of the most recognisable and beloved Finnish furniture pieces of the 20th century. Eero Aarnio is also one of the most copied designers in the world, and his most iconic design – the Ball Chair – is also his most copied work. Eero Aarnio Originals is the manufacturer of and the brand behind Aarnio’s original designs. The brief was to create a logo for the new company, with an objective that the logo would act both as the symbol for the global brand and as a certificate of authenticity. Therefore, the logo had to be easily recognisable, but difficult to copy.

More Info

client:

Eero Aarnio Originals

website:

eeroaarnio.com

contributions:

Branding

Art Direction

Logo design

awards:

D&AD, Wood Pencil, 2017

Best of Finnish Advertising and Design, Silver Award, 2017

Type Directors Club Communication Design, Winner, 2017

Tokyo Type Director's Club, Winner, 2017

sector:

Design

eero aarnio originals logo design by BOND

The legendary ball chair.

The target audience for the new logo are consumers both familiar and unfamiliar with Aarnio’s works. For this reason we kept the approach very straightforward: the name of the designer was brought to the forefront in a big way. The creative idea was quite simply based on the shape of Eero Aarnio’s most iconic design, the Ball Chair, designed in 1963. As the logo is also a certificate of authenticity, it will be engraved to all authentic Eero Aarnio Originals products. Three-dimensionality gives the logo depth and originality. Round shapes and playfulness are important and recognisable elements of Eero Aarnio’s work, and we wanted to highlight this in the logo. Social media was an important aspect in the design process as well; the logo was designed with the space restrictions in mind, so that the logo would work in all the channels the brand is present in.

eero aarnio originals logo design by BOND
eero aarnio originals logo design by BOND
aarnio eero
"They created a logo that in the best possible way combines the image of a two- and three-dimensional surface, I congratulate them."

Eero Aarnio

The logo achieves exactly what it was designed to do; it acts as an instant way for the consumer to recognise Aarnio’s brand and products, maintaining the iconic designer’s spirit and aesthetic. The logo was also well received by design world. It was awarded with a Pencil at the D&AD Awards. The D&AD Professional Awards are recognised globally as the ultimate creative accolade, entered and attended by the best from around the world.

eero aarnio originals logo design by BOND
eero aarnio originals logo design by BOND

%

Yearly growth

since the launch

Eero Aarnio Originals