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With the power of 102 musicians

Helsinki Philharmonic Orchestra wanted to reposition its brand in order to strengthen the brand image and overall experience. In a series of workshops the new positioning and identity was crystallized; the power and energy of the music is the orchestra’s driving force. The new visual identity brings alive Helsinki Philharmonic Orchestra’s core, all 102 musicians, in both logo and photographic concept. Get ready for some big bang therapy!

Photography: Marko Rantanen

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Awards

  • Cannes Lions, Shortlist, 2016
  • Type Directors Club Communication Design, Winner, 2016
  • Rebrand 100 Global Award, Best of Award, 2016
  • Best of Finnish Advertising and Design, Silver Award x 2, 2016
  • Best in European Design & Advertising ADCE Awards, Nomination Winner, 2016
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