Time for an update.
Rebranding was started because the visual identity of the orchestra was old-fashioned and conventional. The graphical appearance and its implementation were not logical and the orchestra didn’t have a consistent strategy for marketing communications. The aim of the rebrand was to attract new audiences that will be established in time by maintaining the high quality and the artistic profile. The image would be cherished, but improved and modernized. It was clear that the name would remain the same.