Elovena has been making naturally healthy products from oats grown in Finnish fields since 1925. However, being an icon does not mean one could quit evolving. The need for renewal arose through certain study findings and strategic decisions such as making clear separation of the flavor variants, and adapting to international oat markets.
Both visuals and brand voice were adjusted between the two brands to speak to distinct audiences. Aleph Cuts addresses a younger, culinary tastemaker audience, while Aleph Farms represents the broader mission of the company.
The iconic Elovena girl illustration was modernised while still respecting its century-long traditions.
Now it is raised as a solid part of Elovena logo, leaving more room for delicious product photos. Placed side-by-side, packages form a continuing wave pattern as a bow to the heritage of original package design, the waving grain field. This unified pattern also makes it stand out elegantly in the shelf competition.
Elovena brand rose 11 places in the “Most respected brands in Finland”-survey (15th in 2020, compared to 26th in 2019).
The opportunity:
A need for renewal, making clear separation of the flavor variants, and adapting to international oat markets.
The brand:
Elovena has been making naturally healthy products from oats grown in Finnish fields since 1925.
The outcome:
Elovena brand rose 11 places in the “Most respected brands in Finland”-survey in 2020.
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