Roster - A complete restaurant experience design by BOND.

Roster

A complete restaurant experience

Roster is a Bar & Restaurant and a vibrant meeting place in the heart of Helsinki, and now also in Turku. The brief was to design a complete restaurant experience, including concept, naming, interior design, service design, digital design and branding. Roster wanted to be a restaurant, that stands time and still looks good after 10 or even 20 years later. A place that is exciting and provokes discussion. Something that could be also easily implemented to another 2-3 cities.

More Info

client:

NoHo Partners

website:

Roster

contributions:

Brand identity

Spatial design

Interior design

Service design

Copywriting

Illustrations

Web design

Experience design

Naming

awards:

Best of Finnish Advertising and Design, Silver Award, 2017

sector:

Hospitality

roster restaurant experience design by BOND

Emphasis on Action.

As a restaurant, Roster strips away from the formalities of fine dining and focuses instead on high quality food, superb service and great ambience. In the identity we wanted to highlight the different personas of the restaurant and the strong attitude.

roster restaurant experience design by BOND

A fresh mix of styles.

Roster’s design complements the style of the cuisine. Interiors are a mix of captivating elements, custom made furniture with a vintage twist, both raw and refined materials as well as hand picked design objects. Branding that includes a custom typeface and “tattoo” illustrations reflect the brisk and humorous style and character of the two founders Kari Aihinen and Paul Hickman.

roster restaurant experience design by BOND
roster restaurant experience design by BOND

Conveniently unconventional.

The Roster features eye-catching and visually appealing elements such as a wine bottle installation moving between the two floors. The classical high quality design of the space and materials are combined with unconventional details and combinations.

roster restaurant experience design by BOND
roster restaurant experience design by BOND

Different spaces for different experiences.

We created different spaces for different dining experiences: At Chef’s Table, the visitor can first handedly see what happens in the restaurant's open kitchen; The Omertà Lounge is perfect for those who want a private and customized restaurant experience; On the top floor bar one can spend the evening filled with Nordic-inspired cocktails; The booths are suitable for friend groups and families of 4-6 people.

roster restaurant experience design by BOND
roster restaurant experience design by BOND

Redefining the principles.

A new principle was developed for the sale of wine, which allows dozens of top wines to be sold by glass. On Sunday’s they serve the classical British Sunday Roast Dinner - with Roaster style.

roster restaurant experience design by BOND
roster restaurant experience design by BOND

A good roster is a mix of personalities.

One of the main elements of the look is the Roster's own typography, a mix of fonts from different genres. As we wanted to highlight the background of the restaurant's name: there may be different personalities in the roster, but a good roster is ultimately a harmonious entity.

roster restaurant experience design by BOND
roster restaurant experience design by BOND

Cherising the heritage.

The logo is a combination of a font made for Roster and two ready-made text types. Both typography and text types of the logo have been chosen with respect to the diverse history of the restaurant building. The logo is responsive and playful in different applications.

roster restaurant experience design by BOND
roster restaurant experience design by BOND

Personal and real.

Illustrations play a major role on the overall look. We used the tattoos of the chefs as the model for the distinctive style of illustration. These illustrations are visible in the entire restaurant design, both in space and in graphic elements.

roster restaurant experience design by BOND

Getting things done!

Shot with film Hasselblad film camera, the staff photos highlight the various personalities of Roster and the attitude of getting things done. The themes for the food pictures were based on the ingredients of the menu.

roster restaurant experience design by BOND
roster restaurant experience design by BOND
roster restaurant experience design by BOND
roster restaurant experience design by BOND
roster restaurant experience design by BOND
roster restaurant experience design by BOND

NoHo Partners