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Merging design and data

Event 1, an event concept by BUREAU, took place at the Royal Academy in London and included guests from the creative industry and cultural sector. The event was a celebration of the complex online social behaviour Londoners show between brands they follow and the cultural venues they visit. The purpose of the event was to highlight, through the use of social data, the value cultural venues can gain when they understand which brands are most followed by their audience. BUREAU, working with Starcount, highlighted the concept and strategy in addition to providing the social data for Event1.

Bond and Sceneskope collaborated to bring this story to life with the event in a playful and engaging way. Opening the eyes of the audience, changing perceptions and highlighting the value of data.

A year’s worth of social data – mapping the brands’ people followed and the venues they visited was brought to life within a digital animation called Tracking Passions. Tracking passions showed the flow and movement of people between brand and venue – building complex social relationships and how they changed over time. This kind of visualisation shows the wealth of insight available in an easy to understand way, highlighting the unusual trends and links between the brands and venues. Often relationships that were not expected, or broke the norm.

Within the event, gamification was used to challenge the audience asking them to highlight which brand was most preferred by people who followed each cultural venue. The game opened the eyes of the cultural audience, breaking previous perceptions. The gamification was in the form of a live mobile application creating an intelligent interaction within the event.

This kind of live in-venue interaction creates excitement and engagement with the audience, allowing each person to have their say and to see where they stood with their peers. The live reveal of the answers, highlight how data can break common perceptions. The real-time nature and ease of use of the mobile experience, make it a suitable tool for in-venue events, conferences, educational tours or corporate meetings. The data collected from the game also provides the event’s host with valuable insight into their audience.

Design: Bonde eyes of the cultural audience, breaking previous perceptions. The gamification was in the form of a live mobile application creating an intelligent interaction within the event.

This kind of live in-venue interaction creates excitement and engagement with the audience, allowing each person to have their say and to see where they stood with their peers. The live reveal of the answers, highlight how data can break common perceptions. The real-time nature and ease of use of the mobile experience, make it a suitable tool for in-venue events, conferences, educational tours or corporate meetings. The data collected from the game also provides the event’s host with valuable insight into their audience.

Design: Bond
Technology: Sceneskope
Concept & Strategy: BUREAU
Big Data: Starcount
AV Equipment Supplier: AN4

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