Merging design and data

Tracking Passions was a collaborative animation project with Bureau (design strategy) and Sceneskope (data analytics), which visualises the complex relationship between people’s behaviour on social media and their affection for lifestyle brands. The animation tells the story of twitter followers who both engaged with cultural venues and lifestyle brands during the period of a year, highlighting which brand was most relevant to each cultural venue. The animation was used for story telling and was part of an installation in the Royal Academy London.

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