Anton & Anton KIOSKI
Anton & Anton is a small grocery store, online shop and home delivery service. We were asked to create a playful and positive visual identity and packaging concept for their new retail concept.
The brief was to design a visual identity and concept for the Kiosk’s own packaged quality products. The aim was to transfer the company’s distinctive laid-back ease and the playfulness to the Kiosk.
More Info
client:
Anton & Anton
website:
contributions:
Brand identity
Packaging design
Copywriting
Signage
industry:
Retail
Visual design guidelines were playfulness and positivity that characterize A&A as a brand. Their personnel are relaxed, smiling and proud of their mostly organic and partly self-cooked selection of goods. The identity, yet, also had to be credible. It had to fit versatile on different surfaces and channels, all the way to the staff's outfit and the shop atmosphere.
We put special effort on the packaging concept as it is the most tangible piece of the visual identity. It was planned from the very scratch, starting with the cardboard structure. It had to work both on individual packages as well as the store shelf entity. Packaging is designed all the way from material structure to be easily taken away. Personnel's clothing, store signage and tote bags breathe the same laid-back easiness.
In the logo, below the iconic A&A symbol, we slipped the concept name KIOSKI. We used a bold, modern and heritage-friendly typeface. The square shape was inherited from the mother brand's chess icon, now repeating itself in many colors. It is tied to the identity's broad set of pictograms and speedy typography.
The final identity is colorful and flexible. Delicious boxes, sharp shapes and cheerful copy catch the eye, while the carefully designed structure ensures easy and laid-back moments with rethought fast food. As a collection, the product range makes a nice set-up on the shelf. Its functionality reflects the A&A offering philosophy of always being nifty.
