700 images, 91 products, 41 looks, 10 wardrobes
A challenge for the reveal application was to seamlessly display all attire options. British Airways’s full uniform options consist of nearly 100 individual products. Each item needed to be photographed while modeled by colleagues, as flat lays and videographed in order to show a complete set of looks and how the uniform items are designed to work together. These then fit into 10 wardrobe choices depending on the job role, with both male and female options. It was natural for the app design to follow the elegant feel and uniform design ethic created by Ozwald Boateng to provide a user experience fitting of a high‑end retail store, rather than a corporate application.