Making a Finnish staple international

Elovena brand identity packaging by BOND

Elovena

Making a Finnish staple international

Elovena has been making naturally healthy products from oats grown in Finnish fields since 1925. However, being an icon does not mean one could quit evolving. The need for renewal arose through certain study findings and strategic decisions such as making clear separation of the flavor variants, and adapting to international oat markets.

More Info

client:

Raisio

contributions:

Brand identity

Packaging design

sector:

Retail

results:

• +11 positions in the “Most respected brands in Finland”-survey (from 26th to 15th)

Elovena brand identity packaging by BOND

Modernising century-long traditions

The Elovena girl illustration was modernised while still respecting its century-long traditions. Now it is raised as a solid part of Elovena logo, leaving more room for delicious product photos. Placed side-by-side, packages form a continuing wave pattern as a bow to the heritage of original package design, the waving grain field. This unified pattern also makes it stand out elegantly in the shelf competition.

Elovena brand identity packaging by BOND
Elovena brand identity packaging by BOND
Elovena brand identity packaging by BOND

Elovena brand rose 11 places

In the “Most respected brands in Finland”-survey (15th in 2020, compared to 
26th in 2019).

Elovena brand identity packaging by BOND

Raisio