There was a logo in the knobs
Spinning knobs, the way Loupedeck is used, directly translates into the simple logo and typeface. The same straightforward, simple yet powerful visual motif runs across the identity system: from business cards to beanies and bags. The result is a distinctive visual language with strong continuity between product, website and marketing assets. Loupedeck is able to address its target audience and establish its brand position on the market. Effortlessly.