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Festival identity for all senses

Flow Festival is one of Europe’s leading boutique music and arts festivals, taking place in Helsinki, Finland. In 2017 Bond created a new visual identity for the festival for the third time. Besides featuring music and art, Flow Festival is also known for its great food selection. To emphasise the fact that Flow truly is a festival for all the senses, the identity features various body parts symbolising different senses. The colour scheme is more stripped down compared to the previous years with black & white imagery. The animated objects bring movement and whimsicality to the identity, keeping it true to the quirky Flow Festival spirit.

“In Finland, Flow is one of Europe´s most stylish festivals – from the hot Finns to the cool design touches around the Helsinki site, which used to be a power station, and of course the midninight sun as well”. -Independent (UK)

Animations: Boutique
Film footage: Veli Creative
Web&App: Motley
Photography: Kimmo Metsäranta
Case Photography: Paavo Lehtonen, Eeva Suutari & Flow

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